FB Ads Precision Targeting: 3 Key Strategies for the Steel Industry to Avoid B2C Pitfalls

B2B sellers running Facebook ads still getting harassed by B2C customers? Learn 3 tailored techniques with the latest features to precisely lock in decision-makers—exemplified by the steel industry!

First, lock in core decision-maker job tags! Directly target roles like procurement managers, supply chain directors, and factory managers, then layer on steel-related industries such as automotive manufacturing and engineering machinery to pinpoint demand sources.

Next, choose industry-specific interests! Avoid generic keywords like "steel." Opt for B2B-focused interests like industrial exhibitions (e.g., IMTS), Industry 4.0, and lean production. Then filter by "company size" to target large enterprises, eliminating small buyers and individual users.

Finally, refine audience precision! Under "age," select 30–55 (excluding under-25 non-decision-makers). Combine this with "work experience" to filter users with 5+ years in industrial procurement—double-screening to block B2C interference.

Remember: Interest tags require a triple combo of "job role + industry + professional scenarios," paired with company size and age filters. Steel industry advertisers using this method see only precision buyers in inquiries—ROI doubles instantly!