Must-Read for Foreign Trade Professionals: Three Core Insights on Facebook Ads

“Why are your Facebook ads burning money without results? With a global blue ocean of 3 billion monthly active users, only 23% of Chinese businesses achieve stable profits! Today, we share three key points:

First, the first three seconds of video content determine success or failure. Data shows that Facebook video ads can boost conversion rates by 34%, but user attention spans are extremely short. We recommend starting with strong visual impact or pain-point prompts, and adding subtitles—because over 80% of users initially watch in silent mode.

Second, precise targeting is the core advantage. Facebook has the world’s most comprehensive audience segmentation system, supporting over 200 targeting dimensions. By using custom audiences (e.g., uploading customer lists) and lookalike audience expansion, you can accurately reach potential customers and avoid wasting ad budgets.

Continuous testing and optimization are crucial. Conduct A/B tests: try different creatives or audience groups for the same product, then gradually optimize based on click-through and conversion rates. Note that ad performance typically stabilizes after about 7 days—avoid frequent adjustments during this period.

In fact, Facebook advertising isn’t about blind spending. Finding the right approach helps avoid detours. If you want to reduce trial-and-error costs, a professional team can help you precisely leverage algorithmic preferences and avoid policy risks, turning every dollar into inquiries~